R+C, situated in Boston and Charleston, is a creative agency with independent ownership. Over the years, as their mission and objectives have evolved, they recognized the need for change. They began as a Film House heavily involved in producing their creative content and have since transitioned into a full service agency.
The objective of this partnership was to develop a fresh website that would enable the R+C team to transition from their prior identity and reposition themselves as a forward-looking initiative with a rich history.
As their business progressed, their brand also underwent a transformation. Their fresh brand exuded vitality and dynamism. They put a greater emphasis on straightforward communication, with playful shapes and abstract design elements assuming more of a supporting role.
We played a pivotal role in bringing life to all their brand assets and seamlessly incorporated them throughout the website, infusing subtle moments of joy.
One of the main requests for the new website was the creation of a flexible case study page that could be structured according to the preferences of the R+C team.
With this objective in mind, we deliberately designed this page to enable the team to customize and combine different content blocks seamlessly, maintaining the overall design coherence of the page.
